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The Economist’s recent special report on social networking was entitled ‘A World of Connections’ and concluded simply – The world is better off for it. Its survey of the diverse means by which millions of people are now connected in real time, and the myriad of innovative ways in which this emerging technology is exploited, would suggest taking an eclectic, agile approach to this whole area.

What can you say in 140 characters? Rather a lot if you are a poet, or a songwriter, or in mortal danger, or in love. The issue is not the format or length of what you say but whether it means something.

At the heart of communications and connections remains the need to use the language best suited to the message and the audience – the basis of a good conversation. The issue for good design is not how you choose to represent it, but whether each and every line is meaningful to the person you’re ‘talking’ to.