The Wee Society

Scale matters. I am as guilty as anyone else of writing paragraphs which try and cover all the bases:

‘This unique place . . . responding to the street . . . engaging the neighbourhood . . . at the heart of the community . . . contributing to the town’s regeneration . . . building a regional capital . . . delivering national policy . . . an international exemplar.’

But this Russian doll approach to the narrative of a place can have the unintended consequence of confusing those who live there about the real reasons for change.

We are often asked the question – who is your audience – as if the development of the places we live was primarily an exercise in sales and marketing. Perhaps the question we need to focus on is ‘in whose name are you doing this?’.