Design Haiku

A haiku is a Japanese poetic form of seventeen syllables, in three lines of five, seven, and five. It aspires to translate, within a very intense structure, lived moments into life changing insights. Constraints are not always a bad thing.

There is a saying in management consultancy - every challenge is an opportunity, but some opportunities are insurmountable. The world is full of great buildings which were shaped by the need to surmount insurmountable difficulties. Design provides us with a tool not just for overcoming constraints, but for befriending them – using them as catalysts for innovation and creativity.

World class buildings, like world class poems, happen when constraints and imagination effortlessly come together - design haiku for the future.