Holy Grail

Talk to the right people in the right way. Craft a brief that means what it says. And choose a decent designer who will create a thoughtful solution. Finding the Holy Grail for good design sounds easy.

We should all know by now how to do effective participation and meaningful briefing. But selecting the right designer can still be a challenge - particularly in the context of ever more demanding contractual regimes and complex procurement procedures.

As you work your way through the flowchart it is worth remembering that even in this corporate commoditised age working with the right person still really matters.