Today's Word

Today’s word is ‘excogitation’ – to think something out carefully.

Design is rarely about surges of inspiration and flashes of insight. It is usually about a lot of hard work and perspiration. The American writer Gene Fowler famously said ”Writing is easy. All you do is sit staring at a blank sheet of paper until drops of blood form on your forehead”.

When we design, we think something out carefully, and in buildings that is a truly massive challenge. Next time you hear someone trivialising design, remind them that design is a serious endeavour – one that involves a great deal of excogitation.