Census

What are the right questions to ask? Do you ask the types of questions that tend to produce clear answers; the more vague questions with vague responses that perhaps matter the most; or the ones whose answers you suspect will have the most impact?

If the aim is to write a clear story that captures peoples’ lives in a way which can help shape their future, then asking the right questions is really, really crucial. Asking the right questions rather than making up clever answers is often what makes design great.

If someone walks into a building and says “This doesn’t work because . .“ the reason is probably not bad design, but bad briefing. Nobody asked the question, so nobody designed the answer. Every design starts with a question – choose carefully.