Crowds

The roads will be busy this Easter weekend. And those stuck in traffic will be asking why is everyone else going where I’m going? However, if the roads were empty the same people would be scanning the radio stations for news of some disaster.

We are uneasy when we are alone in our decisions, and we are frustrated when everyone else is making exactly the same decisions. We need to know our own tolerance for being part of the crowd, and for standing out from the crowd.

Walking through the door of a new building, do you think, I’m glad this is different? Or do you think, why is this different? Design needs to anticipate both reactions and nurture in contrary individuals the common belief that this was a place worth getting to.